Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 32–45% | 35% |
| Product consumables | 2–6% | 3% |
| Rent occupancy | 15–25% | 17% |
| Marketing | 4–9% | 7% |
- Labor: teacher pay per class plus front desk; per-head bonuses on full classes are the biggest lever
- Product consumables: props, mat cleaner, towels, retail cost of goods — small but drifts if retail is unmanaged
- Rent occupancy: studios live or die on rent per square foot; reformer studios carry more
- Marketing: top studios spend more but track cost per intro-offer signup, not impressions
The numbers that decide a yoga studio
| Metric | Typical range |
|---|---|
| Revenue per employeeCounts part-time teachers on the roster, which is why the figure is low versus other service businesses. | $45k – $95k |
| Avg visit ticketAverage monthly value of a member (memberships and class packs blended), not a single drop-in price. | $85 – $195 |
| Rebooking rateShare of new members still active six months after joining. | 60% – 85% |
| Inbound voicemail shareShare of first calls that reach voicemail at a studio this size — higher than most trades because the owner is often teaching. | 30% – 55% |
| Afterhours booking shareShare of new-member interest and class bookings that happen outside staffed desk hours. | 45% – 70% |
What to watch, in plain English
Member retention rate
Healthy range: 70–85% at 6 months
how many members are still paying you six months after they joined
Memberships are the whole business model. A studio that loses members as fast as it signs them is running a treadmill — new intro offers only refill a leaky bucket, and churn shows up as flat revenue no matter how busy the lobby looks.
Average class fill rate
Healthy range: 55–75% across the full schedule
how full your classes are, spots booked divided by spots available
You pay the teacher and the rent whether four people show or fourteen. Empty spots in a scheduled class are revenue you can never get back, and chronically thin time slots quietly eat the whole month's profit.
How yoga and Pilates studios lose money
- Unanswered phones and inbox — inquiries arrive while you're teaching and never get a reply.
- Intro offers with no conversion conversation — the six-week trial ends and nobody asks them to join.
- A bloated schedule with half-empty off-peak classes that still cost full teacher pay.
- Membership prices frozen for three years while rent and teacher rates climbed.
- Endless discounting and Groupon-style deals that train people to never pay full membership.
What yoga and Pilates studios charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Unlimited monthly membership | $120–$220 |
| Single drop in class | $18–$32 |
| Ten class pack | $150–$280 |
| Intro offer two weeks unlimited | $29–$59 |
| Private pilates reformer session | $75–$140 |
| Teacher training 200hr | $2,400–$3,800 |
The year, month by month
January
Peak new-year signups; push annual and autopay memberships, not discounted packs.
May
Pre-summer surge and outdoor-class season; raise prices before the rush, not during it.
August
Back-to-school reset; win back lapsed members with a return-to-the-mat campaign.
December
Gift cards and class packs; strong prepaid cash month, but expect attendance to dip.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a yoga studio?
A typical yoga studio keeps 8–20% of revenue as profit once the owner has been paid. Below 8% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 20%.
How much does a yoga studio owner make?
Owner compensation runs 8–18% of revenue. On the $564,000 a typical yoga studio turns over in a year, that is roughly $45,000–$102,000 before any profit distribution on top.
How much revenue does a yoga studio make per year?
A typical US yoga studio turns over about $564,000 a year with roughly 8.3 people on the payroll, according to the 2022 Economic Census for NAICS 611620.
What percentage of yoga studio revenue goes to wages?
Labour typically takes 32–45% of revenue at a yoga studio. It is almost always the largest single cost, so a few points either way decides whether the year works.