Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 25–35% | 28% |
| Equipment materials | 28–40% | 30% |
| Vehicles fuel | 4–8% | 5% |
| Marketing | 5–12% | 9% |
- Labor: install crews, service techs, dispatch/CSR; tech productivity is the biggest lever
- Equipment materials: condensers, furnaces, coils, sheet metal, refrigerant — rises fast with OEM price increases
- Vehicles fuel: truck payments, fuel, maintenance, wraps
- Marketing: top performers spend more here — but they measure cost per booked call
The numbers that decide a HVAC company
| Metric | Typical range |
|---|---|
| Revenue per employeeAnnual revenue per employee. Midpoint is the measured 2022 Economic Census figure for NAICS 238220 (total receipts ÷ employment); the range spans operator variation around it. | $178k – $356k |
| Avg visit ticketBlended average ticket across service, repair, and maintenance calls (replacement jobs excluded). | $320 – $1,400 |
| Rebooking rateShare of service customers converted onto a maintenance agreement or a scheduled next visit. | 25% – 45% |
| Inbound voicemail shareShare of inbound calls that reach voicemail at a shop this size, peak season included. | 18% – 40% |
| Afterhours booking shareShare of service requests that start outside 8–5 business hours (nights, weekends, heat waves). | 32% – 55% |
What to watch, in plain English
Membership plan penetration
Healthy range: 25–45% of active customers
how many of your customers are on a maintenance agreement
Maintenance members call you first, buy replacements from you, and fill the shoulder seasons when the phone stops ringing. A shop with no membership base lives and dies on weather.
Revenue per truck per day
Healthy range: $1,400–$2,600 per truck per day
how much each truck brings in on a working day
Trucks and tech hours are the capacity ceiling. Windshield time, unsold estimates, and half-empty days are revenue you can never get back.
How HVAC companies lose money
- Unanswered phones during a heat wave — calls go to voicemail and the customer books the next contractor on the list.
- No maintenance agreement offered at the end of a repair, so the customer is a stranger again next season.
- Diagnostic fees and flat-rate pricing left unchanged while equipment costs climb.
- Techs sent out without the parts or the pricebook to close the job on the first visit.
- Chasing cheap replacement bids instead of selling on load calculation, warranty, and install quality.
What HVAC companies charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Diagnostic service call | $89–$189 |
| Ac repair common | $250–$900 |
| Furnace repair common | $275–$950 |
| Ac system replacement | $5,500–$12,000 |
| Annual maintenance agreement | $180–$400/yr |
The year, month by month
March
Pre-cooling tune-up push; book members first and fill the spring schedule before the first hot week.
July
Peak no-cool demand; protect capacity, hold pricing, and never send a call to voicemail.
October
Heating changeover and furnace safety checks; strongest window for replacement quotes before winter.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a HVAC company?
A typical HVAC company keeps 5–15% of revenue as profit once the owner has been paid. Below 5% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 15%.
How much does a HVAC company owner make?
Owner compensation runs 8–18% of revenue. On the $2,601,000 a typical HVAC company turns over in a year, that is roughly $208,000–$468,000 before any profit distribution on top.
How much revenue does a HVAC company make per year?
A typical US HVAC company turns over about $2,601,000 a year with roughly 10.2 people on the payroll, according to the 2022 Economic Census for NAICS 238220.
What percentage of HVAC company revenue goes to wages?
Labour typically takes 25–35% of revenue at a HVAC company. It is almost always the largest single cost, so a few points either way decides whether the year works.