Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 28–38% | 30% |
| Product consumables | 18–30% | 21% |
| Rent occupancy | 3–8% | 4% |
| Marketing | 5–12% | 9% |
- Labor: licensed electricians, apprentices, dispatcher; billable-hour ratio is the biggest lever
- Product consumables: panels, breakers, wire, devices, permits — copper and gear pricing swings this line hard
- Rent occupancy: shop/yard plus truck fleet costs
- Marketing: top performers spend more here — but they measure cost per booked job
The numbers that decide a electrical contractor
| Metric | Typical range |
|---|---|
| Revenue per employeeAnnual revenue per employee. Midpoint is the measured 2022 Economic Census figure for NAICS 238210 (total receipts ÷ employment); the range spans operator variation around it. | $180k – $360k |
| Avg visit ticketAverage invoiced job value for a residential service call at a single-location shop. | $300 – $1,400 |
| Rebooking rateShare of first-time customers who call the same electrician again within 24 months. | 25% – 45% |
| Inbound voicemail shareShare of first calls that reach voicemail at a shop this size, since techs and owner are on jobs. | 22% – 48% |
| Afterhours booking shareShare of new-customer service interest that happens evenings, weekends, or before 8am. | 35% – 55% |
What to watch, in plain English
Average job value
Healthy range: $450–$900 per service call
what the typical ticket is when the truck rolls
Every truck roll costs the same whether the ticket is $180 or $900. Presenting good/better/best options and catching safety issues on-site is what moves this number.
Billable hours per tech per day
Healthy range: 5–6.5 billable hours of an 8-hour day
how many hours each electrician actually bills in a day
Drive time, parts runs, and schedule gaps eat the day. Every non-billable hour is payroll you paid for and can't invoice.
How electrical contractors lose money
- Unanswered phones — calls during a panel swap go to voicemail, and the homeowner calls the next electrician on the list.
- No option sheet at the truck — techs quote one price instead of good/better/best, and average ticket stalls.
- Quoting time-and-materials instead of flat-rate, so price shocks land after the work is done.
- Unbilled drive time and parts runs — capacity burned on windshield time and unstocked trucks.
- Estimates that never get followed up — big panel and rewire quotes sit in a folder and go cold.
What electrical contractors charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Service call diagnostic fee | $79–$189 |
| Panel upgrade 200a | $2,200–$4,500 |
| Whole home rewire | $8,000–$20,000 |
| Ev charger install | $700–$2,200 |
| Standby generator install | $7,000–$15,000 |
| Outlet or switch replacement | $150–$300 |
| Ceiling fan install | $200–$450 |
The year, month by month
March
Spring remodel and outdoor-lighting season begins; push panel capacity upgrades.
July
Peak AC load causes breaker and service-capacity failures; staff for emergency calls.
November
Storm and generator season plus holiday lighting; strong for standby generator installs.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a electrical contractor?
A typical electrical contractor keeps 8–20% of revenue as profit once the owner has been paid. Below 8% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 20%.
How much does a electrical contractor owner make?
Owner compensation runs 8–18% of revenue. On the $3,068,000 a typical electrical contractor turns over in a year, that is roughly $245,000–$552,000 before any profit distribution on top.
How much revenue does a electrical contractor make per year?
A typical US electrical contractor turns over about $3,068,000 a year with roughly 11.9 people on the payroll, according to the 2022 Economic Census for NAICS 238210.
What percentage of electrical contractor revenue goes to wages?
Labour typically takes 28–38% of revenue at a electrical contractor. It is almost always the largest single cost, so a few points either way decides whether the year works.