Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 38–50% | 40% |
| Product consumables | 6–12% | 7% |
| Rent occupancy | 8–15% | 9% |
| Marketing | 4–9% | 6% |
- Labor: massage therapists, estheticians, front desk; therapist commission or per-service pay is the biggest lever
- Product consumables: backbar product, linens, wax, masks — backbar creep is the silent margin killer
- Rent occupancy: spas carry more square footage per dollar than most service businesses (locker rooms, relaxation lounge)
- Marketing: top performers spend less here because memberships carry the base — they market to fill gaps, not to survive
The numbers that decide a day spa
| Metric | Typical range |
|---|---|
| Revenue per employeeLower than clinical aesthetics because service tickets are smaller and part-time therapist headcount is high. | $55k – $105k |
| Avg visit ticketAverage per-visit ticket including add-ons and retail at a single-location day spa. | $95 – $210 |
| Rebooking rateShare of first-time guests who rebook or join a membership before leaving. | 40% – 62% |
| Inbound voicemail shareShare of first calls that reach voicemail at a spa this size — higher than most trades because the desk is often turning over rooms. | 25% – 45% |
| Afterhours booking shareShare of new-guest booking interest that happens outside business hours — spa browsing skews to evenings and Sunday nights. | 40% – 60% |
What to watch, in plain English
Membership and rebooking rate
Healthy range: 45–60%
how many first-time guests either join a membership or book their next visit before they walk out
A day spa lives on repeat visits. A guest who leaves without a next appointment or a membership is a one-time transaction you paid full acquisition price for, and no amount of Groupon traffic fixes that.
Treatment room utilization
Healthy range: 60–75% of available room hours
what percent of your open room hours actually have a paying guest in them
Rooms and therapist hands are the whole capacity ceiling. An empty table at 2pm on Tuesday is revenue you can never sell again, and rent is charged on the empty hours too.
How day spas lose money
- Phones ringing into voicemail because the front desk is turning over a room — spa callers book with whoever answers first.
- No rebooking or membership offer at checkout; guests leave with a bag of retail and no next visit.
- Deep-discount intro offers (daily-deal sites) that fill rooms with guests who never return at full price.
- Dead midweek daytime hours while nights and Saturdays are turning guests away.
- Therapist turnover — losing a booked-out massage therapist takes their guest book with them.
What day spas charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| 60 min swedish massage | $95–$150 |
| 90 min deep tissue massage | $140–$210 |
| Signature facial 60 min | $110–$175 |
| Body scrub or wrap | $110–$180 |
| Monthly membership | $79–$119 per month |
The year, month by month
January
Post-holiday gift-card redemption wave plus 'self-care reset' demand; push memberships hard while intent is high.
May
Mother's Day is the single biggest revenue week of the year; sell packages, not discounts, and staff up two weeks ahead.
December
Gift-card and holiday-package season; prepaid revenue peaks — set a redemption plan so January isn't unpaid labor.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a day spa?
A typical day spa keeps 6–16% of revenue as profit once the owner has been paid. Below 6% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 16%.
How much does a day spa owner make?
Owner compensation runs 8–15% of revenue. On the $461,000 a typical day spa turns over in a year, that is roughly $37,000–$69,000 before any profit distribution on top.
How much revenue does a day spa make per year?
A typical US day spa turns over about $461,000 a year with roughly 6 people on the payroll, according to the 2022 Economic Census for NAICS 812199.
What percentage of day spa revenue goes to wages?
Labour typically takes 38–50% of revenue at a day spa. It is almost always the largest single cost, so a few points either way decides whether the year works.