Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 35–50% | 40% |
| Product consumables | 3–8% | 4% |
| Rent occupancy | 8–15% | 9% |
| Marketing | 2–6% | 4% |
- Labor: barbers on commission or chair rent; commission split is the single biggest lever
- Product consumables: blades, clipper maintenance, towels, pomade and retail stock
- Rent occupancy: street-visible corner space costs more but pays for itself in walk-ins
- Marketing: most growth is reviews, Instagram and word of mouth, not paid ads
The numbers that decide a barbershop
| Metric | Typical range |
|---|---|
| Revenue per employeeAnnual revenue per employee. Midpoint is the measured 2022 Economic Census figure for NAICS 812111 (total receipts ÷ employment); the range spans operator variation around it. | $43k – $86k |
| Avg visit ticketAverage ticket per visit including beard work and retail add-ons. | $25 – $55 |
| Rebooking rateShare of clients who leave with their next appointment booked. | 50% – 75% |
| Inbound voicemail shareShare of inbound calls that go unanswered because everyone is behind a chair. | 30% – 60% |
| Afterhours booking shareShare of new-client booking interest that happens evenings, Sundays and Mondays when the shop is closed. | 35% – 55% |
What to watch, in plain English
Rebooking rate
Healthy range: 55–75%
how many clients leave with their next cut already on the books
A barbershop lives on the 4-to-6-week cycle. A client who books before walking out comes back on schedule; a client who says 'I'll text you' comes back in nine weeks or goes to whoever has an opening.
Revenue per chair per week
Healthy range: $1,200–$2,500 per chair per week
how much each chair brings in a week
Chairs and barber hours are your entire capacity. An empty chair on a Saturday afternoon is revenue you can never sell again.
How barbershops lose money
- Nobody answers the phone mid-cut — calls go to voicemail and the client books at the shop down the block.
- No rebooking at the register — clients drift from a 4-week cycle to an 8-week cycle without anyone noticing.
- Walk-in-only with no online booking, so every after-hours search goes to a competitor with a Book button.
- Chair-rent barbers who keep their own client list, so the shop's revenue walks out when they do.
- Holding prices at $25 for six years while rent, blades and barber pay all climbed.
What barbershops charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Men's haircut | $25–$45 |
| Haircut and beard combo | $40–$65 |
| Beard trim | $15–$30 |
| Hot towel straight razor shave | $35–$60 |
| Kids cut under 12 | $18–$32 |
| Line up edge up | $12–$20 |
The year, month by month
January
Slowest weeks of the year after the holidays; push prepaid cut packages and standing appointments.
May
Graduation, prom and wedding season — book out Saturdays early and add hours.
August
Back-to-school rush on kids' cuts; staff up the last two weeks and open earlier.
December
Peak weeks before the holidays plus gift cards; raise prices before this, never during.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a barbershop?
A typical barbershop keeps 8–20% of revenue as profit once the owner has been paid. Below 8% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 20%.
How much does a barbershop owner make?
Owner compensation runs 10–25% of revenue. On the $237,000 a typical barbershop turns over in a year, that is roughly $24,000–$59,000 before any profit distribution on top.
How much revenue does a barbershop make per year?
A typical US barbershop turns over about $237,000 a year with roughly 3.9 people on the payroll, according to the 2022 Economic Census for NAICS 812111.
What percentage of barbershop revenue goes to wages?
Labour typically takes 35–50% of revenue at a barbershop. It is almost always the largest single cost, so a few points either way decides whether the year works.