Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 18–28% | 20% |
| Materials | 28–40% | 30% |
| Rent occupancy | 2–5% | 3% |
| Marketing | 6–12% | 9% |
- Labor: crew wages or sub payouts, foremen, office staff; crew productivity per day is the biggest lever
- Materials: shingles, underlayment, flashing, disposal — moves with manufacturer price increases
- Rent occupancy: yard, shop, and truck/equipment storage; low compared to retail trades
- Marketing: top performers spend more here — but they track cost per booked inspection, not per lead
The numbers that decide a roofing company
| Metric | Typical range |
|---|---|
| Revenue per employeeAnnual revenue per employee. Midpoint is the measured 2022 Economic Census figure for NAICS 238160 (total receipts ÷ employment); the range spans operator variation around it. | $225k – $451k |
| Avg visit ticketBlended average signed job value across repairs and full replacements for a single-location residential roofer. | $1,200 – $22,000 |
| Rebooking rateShare of completed jobs that produce a referral, repeat repair, or add-on (gutters, attic ventilation) within 12 months. | 30% – 52% |
| Inbound voicemail shareShare of first calls that reach voicemail at a roofing company this size, where crews and owners are on roofs during the day. | 25% – 50% |
| Afterhours booking shareShare of homeowner inspection interest that happens evenings and weekends, outside office hours. | 35% – 55% |
What to watch, in plain English
Estimate close rate
Healthy range: 35–50% on retail replacement
how many roofs you quote that you actually get signed
Leads are expensive in roofing. Every point of close rate is money you already paid to acquire — a low close rate means you're funding your competitors' backlog with your own ad spend.
Revenue per crew day
Healthy range: $8,000–$16,000 per crew per production day
how much a crew produces on a working day
Crews and good weather are the capacity ceiling. A crew that stands around waiting on materials or a permit is a day of revenue you can never re-run.
How roofing companies lose money
- Unanswered phones — calls come in while you're on a roof, go to voicemail, and the homeowner calls the next guy on the list.
- Slow estimates — quotes sent days after the inspection lose to whoever showed up with a number the same day.
- Bidding against storm-chasers on price instead of selling warranty, crew quality, and workmanship guarantee.
- Crew downtime from bad scheduling, missed material deliveries, or permits pulled late.
- No follow-up on unsold estimates — most roofing quotes that go cold were never touched again.
What roofing companies charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Asphalt shingle replacement per square | $450–$750 |
| Full replacement average job | $11,000–$22,000 |
| Roof repair visit | $450–$1,500 |
| Roof inspection or certification | $0–$350 |
| Gutter replacement per linear foot | $8–$18 |
| Metal roof per square | $1,000–$1,800 |
The year, month by month
March
Spring ramp begins; lock in crew capacity and material pricing before the rush.
June
Storm and peak replacement season; raise prices before the backlog builds, not during it.
November
Pre-winter repair and gutter demand; sell inspections and small repairs to keep crews busy.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a roofing company?
A typical roofing company keeps 8–20% of revenue as profit once the owner has been paid. Below 8% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 20%.
How much does a roofing company owner make?
Owner compensation runs 8–15% of revenue. On the $2,847,000 a typical roofing company turns over in a year, that is roughly $228,000–$427,000 before any profit distribution on top.
How much revenue does a roofing company make per year?
A typical US roofing company turns over about $2,847,000 a year with roughly 8.8 people on the payroll, according to the 2022 Economic Census for NAICS 238160.
What percentage of roofing company revenue goes to wages?
Labour typically takes 18–28% of revenue at a roofing company. It is almost always the largest single cost, so a few points either way decides whether the year works.