Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 30–45% | 33% |
| Materials consumables | 10–22% | 13% |
| Equipment fuel vehicles | 8–15% | 9% |
| Marketing | 2–6% | 5% |
- Labor: crew wages, foreman, seasonal help; crew productivity per hour is the biggest lever
- Materials consumables: mulch, plant material, sod, fertilizer, hardscape stone — swings hard on install-heavy months
- Equipment fuel vehicles: mowers, trucks, trailers, fuel, repairs; deferred maintenance shows up as downtime
- Marketing: top performers spend more but track cost per signed contract, not per lead
The numbers that decide a landscaping company
| Metric | Typical range |
|---|---|
| Revenue per employeeAnnual revenue per employee. Midpoint is the measured 2022 Economic Census figure for NAICS 561730 (total receipts ÷ employment); the range spans operator variation around it. | $100k – $200k |
| Avg visit ticketAverage monthly contract value for a new residential maintenance customer at a single-location company. | $180 – $450 |
| Rebooking rateSeason-over-season renewal rate for recurring maintenance customers. | 75% – 90% |
| Inbound voicemail shareShare of first calls that reach voicemail at a crew-based company this size, where the owner is often on a property. | 30% – 55% |
| Afterhours booking shareShare of new-customer estimate interest that happens evenings and weekends, outside crew hours. | 35% – 55% |
What to watch, in plain English
Contract renewal rate
Healthy range: 80–90%
how many maintenance customers sign up again next season
Recurring maintenance is the base load that pays for trucks and crew through the year. Every customer you fail to renew has to be replaced with a new one at 5–10x the cost, and a leaky renewal rate quietly caps growth no matter how many spring leads you get.
Revenue per crew hour
Healthy range: $85–$140 per crew hour
how much a two-man crew brings in for every hour on a property
Crew hours are your real capacity ceiling. Windshield time, unbilled callbacks, and sloppy route density all show up here before they show up in the bank account.
How landscaping companies lose money
- Unanswered phones during spring rush — calls come in while crews are mowing and go to voicemail, and most callers just hire the next guy.
- No renewal push in late winter — maintenance customers drift away instead of being re-signed before the season starts.
- Bidding by gut instead of by crew hour, so install jobs quietly lose money on labor overruns.
- Poor route density — crews burning paid hours driving across town between properties.
- Chasing one-off cleanups and mulch jobs instead of converting them into recurring maintenance agreements.
What landscaping companies charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Weekly mow residential quarter acre | $45–$75 per visit |
| Monthly maintenance contract residential | $180–$400 per month |
| Mulch installed per yard | $85–$140 |
| Spring or fall cleanup | $300–$900 |
| Landscape design install project | $3,500–$25,000 |
| Irrigation startup or winterization | $85–$175 |
The year, month by month
February
Renewal season — send agreements and the price increase before spring demand hits.
April
Peak lead volume and spring cleanups; answer rate matters more this month than any other.
October
Fall cleanup and leaf removal push; pre-sell winter and next-season agreements while you're on the property.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a landscaping company?
A typical landscaping company keeps 8–20% of revenue as profit once the owner has been paid. Below 8% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 20%.
How much does a landscaping company owner make?
Owner compensation runs 8–18% of revenue. On the $988,000 a typical landscaping company turns over in a year, that is roughly $79,000–$178,000 before any profit distribution on top.
How much revenue does a landscaping company make per year?
A typical US landscaping company turns over about $988,000 a year with roughly 6.9 people on the payroll, according to the 2022 Economic Census for NAICS 561730.
What percentage of landscaping company revenue goes to wages?
Labour typically takes 30–45% of revenue at a landscaping company. It is almost always the largest single cost, so a few points either way decides whether the year works.