Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 40–50% | 42% |
| Product consumables | 6–12% | 7% |
| Rent occupancy | 8–15% | 9% |
| Marketing | 2–6% | 4% |
- Labor: stylist commission or booth structure plus assistants and front desk; commission split is the biggest lever
- Product consumables: colour, developer, back-bar shampoo and treatments — waste at the colour bar is where this line creeps
- Marketing: mostly local social and review generation; top salons track cost per new client, not spend
The numbers that decide a hair salon
| Metric | Typical range |
|---|---|
| Revenue per employee | $48k – $82k |
| Avg visit ticketAverage client ticket blending cuts, colour and add-on services at an independent salon. | $45 – $150 |
| Rebooking rate | 45% – 70% |
| Inbound voicemail shareShare of first calls that ring out or hit voicemail at a salon this size. | 25% – 45% |
| Afterhours booking shareShare of new-client booking interest that happens outside salon hours. | 35% – 55% |
What to watch, in plain English
Rebooking rate
Healthy range: 50–70%
how many clients leave with their next appointment already on the books
A full column six weeks out is the whole business. Clients who don't rebook drift to whoever has an opening first, and you pay to win them back.
Revenue per chair per week
Healthy range: $1,200–$2,500 per chair per week
how much each chair brings in a week
Chairs and stylist hours are your only capacity. An empty chair on a Saturday is revenue you can never re-sell.
How hair salons lose money
- Phones ringing out while everyone is at the shampoo bowl — most callers just try the next salon.
- No rebooking at the register — clients leave saying 'I'll call when I need it' and don't.
- Colour priced by 'what we've always charged' while tube and developer costs climb.
- Gaps and no-shows on peak Thursday–Saturday chair time with no standby list to fill them.
- Groupon-style discounting that fills chairs with clients who never return at full price.
What hair salons charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Women's cut and style | $45–$95 |
| Men's cut | $25–$50 |
| Single process color | $75–$140 |
| Partial highlight | $110–$200 |
| Full balayage | $175–$350 |
| Keratin or smoothing treatment | $200–$400 |
The year, month by month
January
Post-holiday slump; push colour-refresh promos and prepaid packages to hold the column.
May
Prom, wedding and graduation peak; raise prices before the rush and hold Saturday slots for high-ticket colour.
December
Holiday blowouts and gift cards; strongest prepaid revenue month of the year.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a hair salon?
A typical hair salon keeps 5–15% of revenue as profit once the owner has been paid. Below 5% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 15%.
How much does a hair salon owner make?
Owner compensation runs 8–18% of revenue. On the $308,000 a typical hair salon turns over in a year, that is roughly $25,000–$55,000 before any profit distribution on top.
How much revenue does a hair salon make per year?
A typical US hair salon turns over about $308,000 a year with roughly 4.7 people on the payroll, according to the 2022 Economic Census for NAICS 812112.
What percentage of hair salon revenue goes to wages?
Labour typically takes 40–50% of revenue at a hair salon. It is almost always the largest single cost, so a few points either way decides whether the year works.