Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 30–44% | 33% |
| Rent occupancy | 12–22% | 14% |
| Equipment maintenance | 3–8% | 4% |
| Marketing | 5–12% | 9% |
- Labor: coaches, class instructors, front desk; instructor pay per head vs. per class is the biggest lever
- Rent occupancy: square footage is the single largest fixed cost — every empty class hour still pays rent
- Equipment maintenance: leases, repairs, replacement mats/bikes/plates
- Marketing: top studios spend more but track cost per trial that converts to a member
The numbers that decide a gym or fitness studio
| Metric | Typical range |
|---|---|
| Revenue per employeeAnnual revenue per employee. Midpoint is the measured 2022 Economic Census figure for NAICS 713940 (total receipts ÷ employment); the range spans operator variation around it. | $36k – $73k |
| Avg visit ticketAverage monthly membership value per active member at a single-location boutique studio. | $95 – $210 |
| Rebooking rateShare of new members still active at 12 months (annual retention). | 55% – 80% |
| Inbound voicemail shareShare of first calls that reach voicemail at a studio this size — desks are unstaffed during classes. | 25% – 50% |
| Afterhours booking shareShare of trial-class interest that happens outside staffed desk hours — mostly evenings and Sunday nights. | 40% – 62% |
What to watch, in plain English
Monthly member churn
Healthy range: 3–6% per month
how many members cancel or lapse each month
Membership revenue compounds. At 8% monthly churn you replace your entire member base every year just to stand still, and every new-member dollar goes to filling a hole instead of growing.
Average class fill rate
Healthy range: 65–80% of capacity
how full your classes actually are
You pay the coach and the rent whether eight people show up or eighteen. Empty spots on the schedule are revenue you can never sell again, and half-empty rooms also kill the energy that keeps members coming back.
How gyms and fitness studios lose money
- Unanswered phones and DMs — prospects asking about a trial class get voicemail and sign up with the studio down the street.
- No structured onboarding for new members — the first 30 days decide whether they stay a year or quit in six weeks.
- Letting silent lapsers go unnoticed; nobody calls the member who hasn't scanned in for three weeks.
- Under-priced memberships that never move, while rent and coach wages climb every year.
- Endless intro offers and Groupons that fill classes with people who never convert to full price.
What gyms and fitness studios charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Unlimited monthly membership | $120–$220 |
| Class pack 10 | $180–$320 |
| Drop in class | $22–$38 |
| Personal training session | $70–$140 |
| Small group training monthly | $180–$350 |
The year, month by month
January
New-year signup peak; have onboarding and 90-day retention plans ready before the rush, not after.
May
Pre-summer demand and challenge season; strong for paid transformation programs and PT upsells.
August
Back-to-routine wave after summer travel; win back lapsed members before they resign elsewhere.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a gym or fitness studio?
A typical gym or fitness studio keeps 8–22% of revenue as profit once the owner has been paid. Below 8% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 22%.
How much does a gym or fitness studio owner make?
Owner compensation runs 8–18% of revenue. On the $924,000 a typical gym or fitness studio turns over in a year, that is roughly $74,000–$166,000 before any profit distribution on top.
How much revenue does a gym or fitness studio make per year?
A typical US gym or fitness studio turns over about $924,000 a year with roughly 17.8 people on the payroll, according to the 2022 Economic Census for NAICS 713940.
What percentage of gym or fitness studio revenue goes to wages?
Labour typically takes 30–44% of revenue at a gym or fitness studio. It is almost always the largest single cost, so a few points either way decides whether the year works.