Med spa · Austin, TX
$2,100–$4,900 /mo
Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.
First calls → voicemail
You30%
Healthy<10%
Where the rest goes
Every cost as a share of revenue, before owner pay and profit. If one of yours is well outside these, that is usually where the margin went.
| Line | Typical | Top performers |
|---|---|---|
| Labor | 36–48% | 27% |
| Product consumables | 12–20% | 14% |
| Rent occupancy | 6–12% | 7% |
| Marketing | 8–15% | 12% |
- Labor: injectors, aestheticians, front desk; injector comp is the biggest lever Low bound is measured 2022 Economic Census payroll as a share of receipts for NAICS 621399; that figure counts employees only, so the upper bound adds an allowance for owner compensation, which Census payroll excludes.
- Product consumables: neurotoxins, filler, serums — rises with wholesale price increases
- Marketing: top performers spend more here — but they measure cost per booked patient
The numbers that decide a med spa
| Metric | Typical range |
|---|---|
| Revenue per employee | $120k – $220k |
| Avg visit ticketAverage first-visit ticket for a single-location med spa. | $350 – $750 |
| Rebooking rate | 55% – 75% |
| Inbound voicemail shareShare of first calls that reach voicemail at a practice this size. | 20% – 40% |
| Afterhours booking shareShare of new-patient booking interest that happens outside business hours. | 30% – 50% |
What to watch, in plain English
Rebooking rate
Healthy range: 60–75%
how many first-visit patients book their next appointment before they leave
Repeat visits are the profit engine. Keeping a patient costs a fraction of acquiring one, and a low rebooking rate quietly caps revenue no matter how many new patients come in.
Revenue per treatment room per week
Healthy range: $4,000–$8,000 per room per week
how much each room brings in a week
Rooms and injector chair time are the capacity ceiling. Idle chair time and gaps in the schedule are lost revenue you can't get back.
How med spas lose money
- Unanswered phones — calls during treatments go to voicemail, and most callers never call back.
- No rebooking at checkout — patients leave without their next visit scheduled.
- Under-pricing injectables against the local market while product cost rises.
- Idle injector chair time — capacity wasted on schedule gaps and no-shows.
- Discount-driven acquisition that trains patients to wait for promotions and erodes margin.
What med spas charge
Typical US ranges. Metro markets sit at the top of these; rural sits at the bottom.
| Service | Typical price |
|---|---|
| Neurotoxin per unit | $10–$16 |
| Dermal filler per syringe | $650–$1,200 |
| Hydrafacial | $150–$300 |
| Laser hair removal per session | $100–$400 |
| Microneedling | $250–$500 |
The year, month by month
January
New-year 'reset' demand; push memberships and prepaid packages.
May
Pre-summer and wedding-season peak; raise prices before the rush, not during it.
December
Gift-card and holiday-package season; strong for prepaid revenue.
These are the ranges. Want yours?
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Common questions
What is a good profit margin for a med spa?
A typical med spa keeps 12–25% of revenue as profit once the owner has been paid. Below 12% usually means labour or occupancy costs have crept up; the strongest operators sit at or above 25%.
How much does a med spa owner make?
Owner compensation runs 10–20% of revenue. On the $562,000 a typical med spa turns over in a year, that is roughly $56,000–$112,000 before any profit distribution on top.
How much revenue does a med spa make per year?
A typical US med spa turns over about $562,000 a year with roughly 4 people on the payroll, according to the 2022 Economic Census for NAICS 621399.
What percentage of med spa revenue goes to wages?
Labour typically takes 36–48% of revenue at a med spa. It is almost always the largest single cost, so a few points either way decides whether the year works.