Every trade we cover in Portland
| Trade | Near Portland | Typical revenue | Profit margin | Owner pay |
|---|---|---|---|---|
| Med spas | 249 | $562,000 | 12–25% | 10–20% |
| Salons | 238 | $308,000 | 5–15% | 8–18% |
| Dental practices | 375 | $1,173,000 | 12–25% | 15–25% |
| Chiropractors | 185 | $401,000 | 10–24% | 12–25% |
| Plumbers | 172 | $2,601,000 | 8–20% | 8–18% |
| HVAC companies | 172 | $2,601,000 | 5–15% | 8–18% |
| Fitness studios | 114 | $924,000 | 8–22% | 8–18% |
| Law firms | 779 | $2,130,000 | 10–25% | 15–30% |
Counts are US Census County Business Patterns for Multnomah County. Revenue, margin and owner pay are national figures for each trade, anchored on the 2022 Economic Census — a Portland business will sit above or below them depending on its market and how it is run.
Small business numbers in Portland: common questions
- How many small businesses are there in Portland?
- Across the 8 trades on this page, 2,284 employer establishments operate in Multnomah County. That is the US Census Bureau's County Business Patterns count, which covers businesses with payroll — sole traders working alone are not in it.
- What profit margin does a med spa in Portland make?
- 12–25% of revenue after the owner is paid, on typical turnover of $562,000 a year. 249 med spas operate in Multnomah County.
- What profit margin does a salon in Portland make?
- 5–15% of revenue after the owner is paid, on typical turnover of $308,000 a year. 238 salons operate in Multnomah County.
- What profit margin does a dental practice in Portland make?
- 12–25% of revenue after the owner is paid, on typical turnover of $1,173,000 a year. 375 dental practices operate in Multnomah County.
- Are these figures specific to Portland?
- The establishment counts and payroll figures are — they come from the US Census Bureau for Multnomah County. Revenue, profit margin and owner pay are national figures for each trade, because margin is set far more by how a business is run than by which city it sits in. The free audit compares your own business against both.