fitness studios · Atlanta, GA

What a $2,500 consultant would tell your fitness studio. In 90 seconds. Free.

Enter your website. In 90 seconds, see how your fitness studio in Atlanta compares to the fitness studios around you — real competitors, real benchmarks, real dollar amounts.

Free report · No account · No credit card · Ready in 90 seconds

A hand-built research file for fitness studios, reviewed by a team before it goes live.

A fitness studio owner reviewing their numbers on a laptop
Unanswered calls

$2,100–$4,900/mo

Your rank

#7 of 63

fitness studios in Fulton County, by the numbers

238 fitness studios operate in Fulton County, of 1,171 across GA. Before we look at yours, here is what the trade looks like around you — and what a typical fitness studio keeps.

fitness studios in Fulton County

238

employing 3,415 people

Typical team

14.3

people per location in Fulton County

Profit margin

8–22%

of revenue, after the owner is paid

Pay per employee

$16,844

a year, Fulton County average

Typical revenue

$924,000

a year, single location

Where the money goesShare of revenue
Labor30–44%
Rent occupancy12–22%
Equipment maintenance3–8%
Marketing5–12%
Owner pay8–18%
Profit ebitda8–22%

Counts are US Census County Business Patterns for Fulton County (NAICS 713940), covering employer establishments. Operating ranges are our reviewed figures for fitness studios. Every trade in Atlanta → See the full fitness studio breakdown →

See exactly how much money your business is leaving on the table

No vague “consider optimizing.” Real dollars. Real fixes.

Your real competition

Every rival near you, their ratings and review counts, and exactly where you rank.

Real benchmarks

How your numbers stack up against businesses your size — not national averages.

Complete findings

The number, the math behind it, the dollars slipping through the cracks and the fix.

Ninety seconds, free

No account, no credit card, no sales call. Just your website address.

Real findings, real dollars

The secret that saves your business

You know your revenue. You know your expenses. But to truly scale, you need the answers to the questions that actually drive profit:

Are your margins actually healthy?
Or are you bleeding cash compared to the guy down the street?
Are you leaving money on the table?
Almost every small business is underpricing. We’ll show you by how much.
Who is actually stealing your customers?
It’s not the 60 businesses in your city. It’s the 4 specific competitors dominating your market.

Hiring a consultant to find these answers costs thousands and takes weeks. We do it in 90 seconds.

Med spa · Austin, TX

$2,100–$4,900 /mo

Unanswered calls. ~30% of first calls hit voicemail, and 85% never call back.

First calls → voicemail

You30%
Healthy<10%

Plumbing · 8 employees

$376k /yr

Revenue-per-employee gap vs peers your size — payroll not converting to billable work.

Revenue per employee

You$118k
Peers$165k

Illustrative figures. Your report uses your real market — and, if you share them, your real numbers.

See the real thing

This isn't a teaser. It's the actual report.

A real sample — the hero leak, the findings, and the math behind every number. Yours looks like this in 90 seconds.

Med spa · Austin, TX

Fernwood Aesthetics

Estimated monthly leakage

$1,804–$4,210a month

That's cash walking out the door every month — starting with the calls you already paid for. It's the single biggest leak we found, and you're paying for it whether you fix it or not. Two more leaks, plus where you stand against the businesses around you and exactly what to do about them, are below.

The math

Industry benchmarks
  • Roughly 22 new patients a month for a practice your size
  • About 30% of first calls to a practice your size reach voicemail
  • 85% of those callers never call back
  • Your average first visit is about $536
  • → about $1,804–$4,210 a month in first visits you paid for and lost
#1

Unanswered calls are costing you roughly $1,804–$4,210 a month

About 30% of first calls to a practice your size go to voicemail. Research says 85% of people who reach voicemail never call back. Your average first visit is around $536. That's roughly six new patients a month you already paid to attract, hanging up before they ever book.

The math

  • Roughly 22 new patients a month for a practice your size
  • About 30% of first calls to a practice your size reach voicemail
  • 85% of those callers never call back
  • Your average first visit is about $536

Fix: Capture the calls you already paid for. Turn on missed-call text-back and add online booking to your site header.

First thing to do today: Call your own main line during business hours and see what happens.

#2

There's no way to book on your site, and it's costing you about $1,321–$2,453 a month

We checked your website and your Google profile. There's a phone number, but no button to book a visit. About 40% of booking interest happens after hours, when your front desk is closed. With no online option, about 40% of those people never come back. That's roughly three or four new patients a month you never hear from.

The math

  • Roughly 22 new patients a month for a practice your size
  • About 40% of booking interest happens after hours, when your front desk is closed
  • With no way to book online, about 40% of those never come back
  • Your average first visit is about $536

Fix: Add a booking button people can use at midnight. Put it in your site header and on your Google Business Profile.

First thing to do today: Open your own site on your phone and try to book a visit in under 30 seconds. Time it.

Need professionals to elevate your website?

Click here

A real sample report — every number shows its work.

See the full sample report
A fitness studio owner going through the numbers

A consultant charges

$2,500 $79

How it works

We already know fitness studios. That's why it takes 90 seconds.

  1. 1

    Give us your website

    We read it the way a new customer would — what you sell, what you charge, how you're found.

  2. 2

    Answer three questions

    Three taps, about twenty seconds, so the report is about your business.

  3. 3

    Read your report

    Ninety seconds later. Every number shows its work. Built for fitness studios like yours.

The honest answer

Is this just ChatGPT? No — here's the difference.

The AI doesn't make up your numbers. It applies a hand-built research file for fitness studios and your live local market to your business — then shows its work.

You give us

Your website, and three taps.

What we feed it

  • A hand-built research file for your industry
  • Your live local market — real competitors, real prices
  • A team that reviews every finding

You get

A number, where it came from, and the fix.

Ask ChatGPT the same question and it skips the middle entirely — so you get a confident paragraph of averages, with no way to tell whether any of it is true for your business.

Fitness studios in Atlanta: common questions

How many fitness studios are there in Atlanta?
238 fitness studios operate in Fulton County, which covers Atlanta, out of 1,171 across GA. That count is employer establishments recorded by the US Census Bureau's County Business Patterns, so sole traders without payroll are not included.
What profit margin does a fitness studio in Atlanta run at?
A typical fitness studio keeps 8–22% of revenue as profit after the owner is paid, with owner pay itself taking 8–18% of revenue. Margin is set far more by how the business is run than by which city it is in, so treat this as the range to measure yourself against rather than a Atlanta figure specifically.
How much does a fitness studio make a year?
A single-location fitness studio turns over roughly $924,000 a year, with about 14.3 people on the payroll in Fulton County. Revenue is measured for this trade by the US Census Bureau; what you keep from it depends on the cost structure below.
What do fitness studios pay staff in Atlanta?
Payroll in Fulton County averages $16,844 per employee per year for this trade — the US Census figure, covering wages and salaries but not owner draws. Across the trade, labour runs 30–44% of revenue.
How many people does a fitness studio employ?
About 14.3 per location in Fulton County. If you are well above that for your revenue, labour is the first line to look at; well below, and capacity is usually what is capping growth.

Ninety seconds. No account. No credit card.

The worst case is you find out your fitness studio is doing better than you thought.

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